Principle: Don’t Reinvent the Wheel Build on what already works! Reuse your most successful ideas, refine them, and make them even better. Consistency creates recognition, trust, and lasting impact.
Principle: Show, Don’t Tell Actions speak louder than words! Instead of explaining how something works, demonstrate it visually and let your audience experience it firsthand.
Principle: Embrace Empty Space Strategic use of empty space makes the iPad mini appear even more compact, enhancing its minimalist appeal and sleek design.
Principle: The Social Media Billboard A well-placed billboard catches thousands of local eyes, but its real power lies online—where it spreads to millions. Design with social media in mind.
Principle: The 10x Idea Take your ad concept and amplify it to the extreme—make it 10 times bolder, crazier, and more unforgettable.
Show the joy of receiving, not just the act of giving.
Principle: Escape the Matrix Your phone keeps you plugged into the ordinary. The iPhone is the red pill—breaking you free with innovation, speed, and a seamless experience that changes everything.