As we are evolving technologically, we have shifted from physical to digital means in all aspects. Thus it comes as no surprise that ways to digitally market your business or brand are also evolving. Hence, the need to have some apps to grow the brand is more prominent than ever. To ensure that we serve you with the best app line-up, we have been trying and testing apps for the same and we have selected the best Digital Marketing Apps For iPhone.
What are the best iPhone apps for digital marketers?
1. WhatsApp Business – Simple online marketing app for iPhone
WhatsApp has been highly useful for people who run small online businesses; adding to this app’s utility, the developers launched a whole new app for Business. WhatsApp Business is a perfect tool for all anyone who is looking for an iPhone Marketing app.
Sorry to break the news to all iPad users that like WhatsApp, this app is also not available on iPadOS devices. But, you can certainly use it from your iPhones optimally. Over and above all the great features of WhatsApp, the WhatsApp Business app offers a variety of new features like labeling, landline support.
Pros
- Flawless transactions
- Easy-to-use interface
- Multi-platform support
Cons
- Bad traffic management
- Loading issues
Price: Free (In-app purchases start at $4.99)
2. Buffer – Affordable and smooth
If you use Facebook, Twitter, Instagram, Pinterest or any other social media to promote brands, you would certainly understand how pressurizing it can get. Keeping all your social media profiles updated with posts is very exhausting. However, Buffer lets you manage all your social media profiles at the same time.
With the Buffer app, you can upload any link, text, picture or video, and you can quickly choose when and where it’ll be posted. Managing your social media profiles has never been so easy. What can you do with this app? Well, to sum it up, you can schedule and track the performances of your social media profiles.
Pros
- 24/7 support
- Browser extension available
- Clean UI
Cons
- Glitchy location tagging
- Limited features with the free version
Price: Free (In-app purchases start at $5.99)
3. Google Analytics – Free for all
Google Analytics is a powerful and essential tool for digital marketers. This free app offers detailed insights into website visitors and behavior, including demographics, geographic location, and traffic sources. It also enables users to track conversions and measure the success of campaigns. Additionally, this powerful app provides analytics, scheduling, and social media monitoring to keep users updated with the latest trends.
With this app, digital marketers can accurately measure their site’s performance, making it easier for them to improve their campaigns and identify new opportunities. Furthermore, Google Analytics provides an in-depth analysis of user behavior, helping marketers craft customized experiences that resonate with their target audiences. To summarize, whether you’re a novice or an experienced digital marketer, Google Analytics is the perfect iOS app to help you streamline your digital marketing activities.
Pros
- Clean interface
- Real-time visitor analysis
- Extremely insightful
Cons
- It might take a while to get the hang of the app
- Limited customization
Price: Free
4. Bitly – iOS app to shorten links
Bitly is a URL shortening and link management app that you can use optimally to organize and shorten your links easily. You can connect your social networks for easy sharing through Bitly; you can also share content via SMS, social media posts or even infographic content.
With this iPhone and iPad app for marketing strategy, you can collect insights on your performance and optimize your efforts to fit your audience’s needs. Additionally, all the users can also get more data out of their account by switching between groups and managing user permissions all from their iPhone and iPad.
Pros
- Accurate metrics
- Widely regarded
Cons
- Bad customer support
Price: Free
5. Mailchimp – Email-marketing specialist
To run a successful business, you need to promote your brand to a tee and MailChimp helps you in doing just that. With the MailChimp app, you can easily manage your contacts and mailing lists and stay on top of your campaigns along with organizing your mailing lists and also gives you insights about your marketing.
You get personalized recommendations for your next move and find marketing inspiration from fellow Mailchimp customers using this iPhone App for marketers. Thus, giving you a perfect tool to control your business marketing from your mobile device so that you can access it from anywhere, anytime.
Pros
- Provides a deeper analysis of sales and marketing performance
- Enabled with email automation
- Generates actionable recommendations
Cons
- There’s a steep learning curve
- Buggy on iPhone
Price: Free
6. Slack – Business-oriented iPhone app
If you are using WhatsApp for internal communication with your team members, then you might have faced the issues of missing out on essential things. With Slack, however, you are sure to improve your internal communication and make it even more effective and efficient.
With Slack, you can communicate with your team and organize your conversations by topics, projects, or anything else that matters to your work. In addition to that, you can integrate tools and services you already use, including Google Drive, Salesforce, Dropbox, Asana, Twitter, Zendesk, and more.
Pros
- Excellent workplace communications
- Highly reliable
- Notifications can be customized
Cons
- Does not synchronize with other devices
- Fewer themes to choose from
Price: Free
7. Grammarly – AI writer and editor
When running a business, it is imperative for you to be grammatically correct when you want to share an email, write a piece about your products or posts for your social media handles. In other words, Grammarly allows you to write anything and everything on any app without making any grammatical errors.
This iOS App for marketing strategy ensures that your writing is mistake-free without any spelling mistakes, punctuation errors. The app even suggests you with better word forms that make sure that your writing is flawless and sophisticated. Additionally, the app’s keyboard integration feature works with all the apps as well.
Pros
- Real-time suggestions
- Compatible with every platform
- The extension is allocated for all browsers
Cons
- Occasional irrelevant suggestions
- The premium model is expensive
Price: Free (In-app purchases start at $29.99)
8. Hootsuite – Best composer and planner
Here’s another essential app for digital marketers who need to create, schedule, plan, publish, monitor, and engage with their audience anywhere, anytime. It makes it easy to create and post content, edit drafts, and schedule things for all your social media profiles.
Further, there’s an AutoScheduler that can publish your posts automatically when there are gaps in your calendar during peak times. Another notable feature is the inbox, which lets you efficiently manage and reply to incoming messages from different social networks in one feed.
Pros
- Ideal for scheduling
- Ease of access to features
- The posts can be reviewed and planned
Cons
- The new updates have messed up the UI of the app
- Poor customer support
Price: Free (In-app purchases start at $14.99)
9. Meta Business Suite – Everything in one place
The suite offers comprehensive analytics and tracking tools, which enable digital marketers to make more informed decisions about their online strategy. Also, Meta’s advanced tracking algorithms enable marketers to monitor the effectiveness of their campaigns in real time.
Furthermore, the suite also offers a comprehensive dashboard for tracking progress, making it easy to identify opportunities for improvement and track progress over time. Meta Business Suite provides comprehensive social media management tools.
Moreover, with integrations with popular platforms such as Facebook, Twitter, and Instagram, users can easily manage their social presence, schedule posts, and measure the effectiveness of their campaigns. With Meta’s content marketing tools, digital marketers can more effectively reach their target audiences and maximize the impact of their campaigns.
Pros
- Accurate insights
- Integrated with various guides
- Calendar management
Cons
- Occasionally buggy
- Delayed support
Price: Free
Bottom line!!
The future of digital marketing is looking bright, and the best iPhone and iPad apps for marketing will certainly play a crucial role in making sure companies succeed. It’s also important to stay up to date on the latest trends and tactics in the industry, which can be done with the help of the right medium. By utilizing these apps, digital marketers will have the necessary tools to remain competitive in the ever-evolving digital marketing landscape.
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